What is the Domain Authority of a Site? How to Increase Your Website's Domain Authority

The domain authority of a website describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score developed by Moz.

What is the Domain Authority of a Site? How to Increase Your Website's Domain Authority

Basically, the domain authority of a website is a score from 0 to 100 – the higher, the better. To some extent, we can say that this score is showing you how well a website ranks on search engines. The reason is some of the factors influencing the domain authority and improving the search engine ranking are the same. When you optimize your e-commerce store according to the domain authority factors then there are more chances that you would rank for the top positions. 

Once you know the Domain Authority of your site, you can use it in several ways, including increasing the quality of your SEO.


To increase the Domain Authority score you have to do lots of tactics like keywords research, on-page SEO moderation, social bookmarking, and moreover make your blog or website better than previous. There are many good articles to write and have patience.