martechcube

martechcube

Last seen: 4 months ago

We recognized the need to address the technology challenges specific to a CMO and the marketing department.

Member since Jan 20, 2022 [email protected]

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Key Steps for creating a first-party data strategy

Key Steps for creating a first-party data strategy

For all the talk about a first-party data strategy, there hasn’t been much discussion...

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Tactics to Drive High-Value Customer Engagement

Tactics to Drive High-Value Customer Engagement

In today’s fast-paced digital world, high-valued engagement is hard to come by,...

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Martech Interview with Tamara Gruzbarg on CDP & CX

Martech Interview with Tamara Gruzbarg on CDP & CX

As customer experience spurs to be the next competitive battleground, the approach...

news
How to create a successful Digital PR Campaign

How to create a successful Digital PR Campaign

Digital media has made traditional PR nearly ineffectual. Your customers don’t consume...

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Zero-Party Data to Drive Customer Success

Zero-Party Data to Drive Customer Success

The new era of privacy has made it increasingly difficult for marketers to build...

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Top ECommerce Referral Marketing Programs

Top ECommerce Referral Marketing Programs

A simple referral tends to engage people with the service without any reluctance....