Why Did My Google Rankings Drop?

If your website's Google rankings have suddenly dropped, you're not alone. This is a common problem that many business owners face. There are a number of reasons why your rankings might have decreased, and it can be difficult to determine the cause. In this blog post, we will discuss some of the most common reasons for ranking drops and how to fix them.

What is Google Ranking?

Based on SEO company Malaysia, Google ranking is a measure of how relevant your web content is to a particular keyword or search query. Google uses an algorithm to determine where your website shows up in the organic search results, and it evaluates numerous factors including on-page content, off-page signals from other websites, and the user's own browsing history. Having a higher Google ranking means that more people will find your website through search engines, resulting in more website visitors and potential customers for you. Improving your Google ranking takes time and effort, as it requires making sure that all of your web pages are properly optimized according to current best practices. With enough hard work and perseverance, however, you can increase your Google ranking and attract more visitors to your site!

Reasons for Google Ranking Drops

Google's Algorithm Change

Google is always updating its search engine algorithm to maximize user experience and return the most relevant projects based on search terms. With such changes, comes the risk of websites' decrease in rankings and organic visibility after each update. Google algorithms are known to be versatile and dynamic – however, if the algorithm does not favour your website content, it can bring about drastic changes in your website ranking. Another possible cause for decreased rank is due to external factors such as copycat strategies by competitors or spammy backlinks from external sources. That is why an understanding of both underlying algorithms and external factors is essential for managing your organic traffic and rankings on Google.

Poor Website Content

One of the major reasons for Google's ranking drops can be attributed to poor website content. Most search engines take into account the quality and relevance of a website’s content when determining its standing on the result page of search queries. Without good, engaging material that appeals to users, a site’s rating may suffer. Moreover, algorithms are becoming increasingly sophisticated and evaluate the audio and visual components used in constructing a website. Low-quality visuals or lack thereof can downgrade a site’s rank as well. Hence, it is important for webmasters and designers to have access to effective tools that can generate interesting content and create attractive visuals to keep people engaged with their sites.

Lack of Backlinks

A lack of backlinks can lead to significant drops in your website's Google rankings. Backlinks are one of the most important parts of any SEO strategy, as they help to ensure that a website is seen as a credible, valid source of information by search engines. When websites lack backlinks from other related and reliable sources, their rankings can suffer tremendously, potentially leading to decreased traffic and engagement. It’s advisable for webmasters to nurture relationships with other websites in order to build links that will increase visibility and improve overall ranking. Investing time and effort into adhering to good search engine optimization practices can ultimately result in improved site performance and better Google ranking results.

Penalties from Google

Google ranking drops can be caused by serious penalties from their search engine. Google has a comprehensive system in place to detect any suspicious activities such as keyword stuffing, hidden text, and link manipulation. Such activities can result in the website being removed from the search index or a manual penalty being applied by Google, which will cause dramatic drops in ranking for that site. In some cases, a simple warning may be given if only minor issues were detected, but most of the time companies will face a full-on penalty resulting in rankings dropping significantly. Knowing how to prevent this type of penalty could save businesses from major losses due to rankings decreases.

Technical Issues with Website

Technical issues are the bane of any website, and Google rankings can suffer greatly because of them. A poorly maintained website with even basic technical issues can find itself on the wrong side of Google algorithm updates, leading to a much lower ranking in search results. In addition, unintentional errors can lead to surges in load times or dropped connections that can cause crawlers to think the content is less valuable than it actually is, resulting in a drop in rankings. Keeping up with good website maintenance practices and monitoring its performance regularly can help ensure that any technical problems don't become a source of drops in ranking.

Negative SEO Attacks

Negative SEO, or "search engine optimization sabotage," is becoming an increasingly common attack against websites and can cause a dramatic drop in Google rankings. This type of malicious attack generally works by using techniques such as link building with low-quality content or link farms to create backlinks to a website, resulting in a decrease in credibility and authority in the eyes of Google's algorithm. While some businesses and individuals are instead opting for manual attacks, such as spamming and posting negative comments or reviews on platforms like Google My Business or Yelp, these tactics seldom have any long-term success. It's important to remain vigilant against any potential SEO attacks, as the effects can take weeks or even months for your rankings to recover afterwards.


Everyone has faced a decline in website rankings on Google's search engine. Whether it is due to an algorithm change, poor website content, lack of backlinks, penalties from Google, technical issues with the website, or negative SEO attacks - the root cause must be identified before moving forward with any other forms of SEO (Search Engine Optimization) tactics. Understanding what is causing the problem and then taking corrective action can restore the ranking that was once earned. Since everyone has their own agenda and processes for driving organic traffic from search engines such as Google – one piece of advice that would work well for most people is that continual optimization and review of all factors contributing to Search Engine Optimization must be done regularly. There are just too many moving pieces and variables which can impact online rankings to ever rest upon past successes!

This article is posted on alloblak.

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