How does Magento 2 Rich Snippets work?

Magento 2 Rich Snippets are an E-commerce solution that allows you to create and modify rich snippets for better search engine rankings.

How does Magento 2 Rich Snippets work?
Google Rich Snippets

           Rich snippets allow search engines to better understand a site's context when displaying search results. Rich snippets provide search engines with the ability to display more information about the actual result. This includes whether the result is a review, a person, a product, a business, and more. Furthermore, certain content types may also enable users to interact directly with your content directly from Search. Using rich snippets is an easy-to-use form of on-page mark-up that will make you stand out from the competition, increase your click-through rates, and possibly, increase your page ranking. 

Rich Snippets Can Be Used To Accomplish The Following:

    Rich Snippets For CMS: You can include rich snippets on your CMS pages, such as Contact Us, Blog, and About. 

   Rich Snippets For Organizations: Identify your organization in relevant search results by adding relevant information.

   Rich Snippets For Social Media: Add Open Graph meta tags to your webpage URLs as a way to provide richer content and to improve click-through rates, as well as grow the number of followers on your social media channels. 

    Rich Snippets For Category Pages: Display ratings and descriptions associated with categories in search results.

   Rich Snippets For Product Pages: Allow your customers to see prices, special offers, availability, images, reviews, and limited offers directly on the search results pages.

    Breadcrumbs: Displays the hierarchy of the page in search results,

        e.g. Company>Category>Subcategory>Product

Rich Snippets Have The Following Benefits:

  • An increase in click-through rates and a decrease in bounce rates on Google, Bing, and Yahoo
  • Enhance organic traffic by providing eye-catching search results
  • Display website breadcrumbs in Google, Bing, and Yahoo search results
  • Provide information about the lowest prices, average ratings, and availability of items in Google search results
  • Adjust web address in Google search results
  • Ensure social sharing is enabled on the site's pages
  • Share pages on social media with product ratings attached